Sales Literature

The purpose of sales literature is to convince people to buy the product. The primary audience is therefore the potential customer (or existing customer, if the literature is for a product upgrade). Sales literature may be given or sent directly to the customer, or may be placed in retail stores, the vendor's offices, or any other area the potential customer may see it. Sales literature often includes a specification of the sizes, capacities, tolerances, and so on of the product. The purpose of this is to let the prospective customer determine whether or not the product will meet their needs.